Artisan Turquoise & Gemstone Jewelry for Women Who Lead with Soul & Style
ARTISAN CRAFTSMANSHIP MEETS TIMELESS STYLE
Jewelry for the Woman Who Curates Her Life with Intention
You move through the world with grace, power, and purpose.
You seek pieces that aren’t just beautiful—but meaningful. Jewelry that reflects who you are and how far you’ve come.
At Novaura Jewelry, I design handcrafted turquoise and gemstone pieces for women who value individuality, timeless elegance, and the stories that make us who we are.
My pieces are for those balancing bold careers, global curiosity, and deep roots in family and community.
Each design complements your lifestyle—and radiates the beauty you carry within.
Meet Laura Novak-Roesgen
From Engineer to Artisan
I’m Laura—jewelry artist, metalsmith, and the hands behind Novaura Jewelry.
After a career in engineering, I found myself drawn back to a quiet, childhood passion—making jewelry by hand. What began as a creative outlet became something more: a way to blend my love of precision with my desire for meaningful design.
Today, in my Southern California studio, I create each piece with care, blending engineering skill with artistic soul. I work in sterling silver, turquoise, and natural gemstones—each chosen for its strength, energy, and natural beauty.
My designs are for women who are stepping into their next chapter. Women who honor where they’ve been, but are always reaching for what’s next.
The Meaning Behind the Name
Novaura comes from nova (new) and aura (energy)—a name that represents creative transformation and inner radiance.
It honors my birth name, Novak, and marks a new beginning rooted in family, resilience, and legacy.
It’s not just a brand—it’s a continuation of the entrepreneurial spirit my family passed down.
INSPIRATION
California Dreams, Coastal Elegance
Living in Southern California infuses my creative process with coastal inspiration. The serene shorelines, golden sunsets, and natural beauty find their way into every piece I create — a harmony of relaxed coastal chic and polished sophistication.
Turquoise has become my signature stone, its vibrant blues and greens echoing the Pacific waters. I'm drawn to how this stone perfectly captures both Novaura's aesthetic and the timeless beauty of the California coast I call home.
My designs balance organic forms with refined details, creating versatile jewelry that transitions effortlessly from office to oceanside cafés.
This Southern California influence means Novaura pieces embody what many of us strive for: effortless elegance that feels authentic and grounded in natural beauty.
DESIGN APPROACH
Quality & Artistry
I design each piece as an artisan and as an engineer. This gives me a unique perspective in creating jewelry that combines beauty with strength.
- Engineering Precision: I design for strength, comfort, and enduring beauty.
- Quality Materials: Every gemstone and silver element is ethically sourced and hand-selected.
- Artisan Excellence: Small-batch production ensures every detail meets the highest standards.
- Pieces with Purpose: These are not trends. They’re treasures. Created to be worn and loved for years.
This reflects my commitment to creating jewelry that looks beautiful today and becomes more meaningful with time.
Art Fairs & Festivals
Each summer, I'm honored to exhibit at Laguna Art-A-Fair, a juried fine art festival in the heart of Laguna Beach, California.
Come experience the pieces, meet the maker, and feel the energy of each stone for yourself.
Wholesale Partnerships
If your boutique or gallery is seeking artisan turquoise and gemstone jewelry with a contemporary coastal aesthetic, let’s connect.
Please visit my Wholesale page page for details on becoming a Novaura retail partner.
LATE CAREER TRANSITION
Story of Resilience
I grew up immersed in my family’s business, Novak Electronics. I learned the power of relationships, service, and legacy from my parents, Bob and Joan—and from my sister Linda, with whom I shared so much of this journey.
When the business closed and Linda was later diagnosed with stage-4 cancer, life shifted. In the quiet of that change, I returned to my childhood joy: making jewelry.
It began as therapy. It became a calling.
With the encouragement of my husband, my children, and the memory of Linda’s fierce love, I followed that spark and built something new. Novaura is my late-in-life reinvention—and proof that it's never too late to choose joy.
“If you’ve ever felt called to pivot, pursue joy, or rediscover a part of yourself—my jewelry was created with you in mind.”
What's Ahead?
I continue to explore the art of metalsmithing and expand my collection of handcrafted turquoise and gemstone designs.